Owning or managing a spa offline is not enough to generate huge profits in today’s cut-throat competition. You need to think bigger to achieve more success in this business. As online businesses have started garnering immense popularity from people at large, many offline businesses, too have established themselves on this platform.
You can follow the same trend for your spa business and make a debut in the online world. Setting up a spa website is considered a great idea. After all, online presence has become a useful thing to make your business stand out from all your competitors.
Offline spa business v/s online spa business – Importance of introducing your spa business online:
Even when your spa business is going great guns offline, you may still realize the need of introducing it online. Why? Because an online spa business may help you reach out to a great number of audiences. Offline spa business may give you restricted recognition, but online businesses do not know such restrictions. Your spa business may become popular not only in your city or state but throughout the country. All you are required is proper planning and then its execution.
Benefits of introducing your spa on the online platforms:
There are a plethora of advantages of introducing your spa business to the online world. We have listed a few of them:
Convenience has become one of the most salient factors for consumers and clients these days. By introducing your spa online, you add up to the convenience and comfort of your potential customers. They can check your website or app on their laptops and mobile phones. They can even reserve their appointments online.
Efficient marketing strategy:
Releasing your spa business on online platforms is considered an excellent marketing strategy. You may further couple the process of building your website with the elements such as Spa SEO, Google Search, Social Media, etc.
A proper website or mobile app could build strong customer loyalty for your spa business. You can release some loyalty points or rewards for your long-term customers to make sure they do not slip out of your hands.
Increase the popularity of your business:
A proper spa SEO, links with social media, engaging content, and the user experience of the website of your spa business are important tools to increase the popularity of your spa business. It can only happen when you introduce your spa business online in the form of a website or app.
The benefit over the competitors:
A well-established online business always has a benefit over all its competitors. By introducing your spa business on various online platforms, you not only build your brand or establish popularity, but you also move ahead of all your competitors.
The role of Search Engine Optimization or SEO for your spa website:
If you have decided to develop a website for your spa business, make sure you back it with a strong SEO. SEO or search engine optimization is the backbone of any website. A powerful SEO for your spa website will help it grow by leaps and bounds.
SEO will help your spa attract a large number of customers. It will also improve search results and rankings for your website. You can hire a good SEO consultant to strengthen the online presence of your website with all the tools and technical aspects. Every person performs a Google search to locate all the services that he might want to use. A local spa SEO will help improve the ratings and recognition of your spa website on the platforms like Google and other search engines.
Design a proper SEO strategy for your spa website with the help of a professional, and watch your business grow in no time. Here are some necessary factors that will make your website of spa SEO friendly.
Keywords play an integral role in developing the SEO of all kinds of websites. As your website will include page content using the right keywords will help you enhance the rankings of your website on the platforms like Google and others.
The use of keywords on your website content must be very relevant to the subject. You must as well add some geographic keywords. It will help you locate the nearby potential customers immediately when they search for the best leads of the spa on Google.
A website comprises many pages. To build a strong SEO for your spa website, you must create a good title for each page. Make sure that the title is compelling enough to want all the visitors to click on the same. Use the needful keywords in the title as well. We also advise you not to extend your title by more than 60 characters as Google automatically cuts off longer titles.
Page Meta Description:
A meta tag or meta description of the page is equally important as it is visible in the Google search result. A meta description is a summary visible right below the header. It constitutes part of the SEO strategy. Write a strong and impactful meta description for your spa so that all the visitors are convinced to open your website’s link.
Google always prompts you to put headers on your website as they constitute a necessary part of the website and spa SEO. Make sure that your header also includes the right keywords. You may as well add some sub-headers and page headers.
Search Engine Optimization is considered the essence of the website for all right reasons, and you must pay attention to everything related to it. You may as well include some SEO-friendly URLs to your website to improve its rankings on Google and other platforms.
Here are the other strategies to adopt to make your spa stand out online:
Keep your website updated:
Your website is the first impression that you will make on any new client about your business. This impression has to be impactful. Hence, you must pay attention to the overall appearance of your website. Merely building a spa website is not enough. Make sure to keep it updated from time to time. It will give you a lot of traffic from the client’s side.
Get the latest themes and graphics:
Keeping your website updated also means adding some eye-catching themes and graphics to the same. The online spa business demands everything aesthetic, and hence you cannot overlook the importance of themes and graphics in building your website.
As you are in a spa business, it is necessary to showcase what you and your services are to all your potential clients. For this purpose, we suggest you post pictures of your spa and services from time to time. Add a gallery section to your website. Let there be pictures of your spa, its interiors, glimpses of the services you provide, your clients, etc. Adding pictures to your website will improve its rankings on Google.
Add good-quality content:
Content is another prime aspect of a website that helps you increase its rankings. From the welcome page or first page to the last page – the content of every page must be engaging. Write your content in user-friendly language to connect with your audience. Do not forget to insert important keywords while posting content on your website.
Content on your website doesn’t only mean writing an impressive first page. Adding interesting blogs to your spa website would engage all visitors. Add blogs that talk about the benefits of a spa, kinds of the spa, spa culture around the world, and everything else.
Link your website with social media:
To make the most of the concept of link building, linking your spa website to social media pages is a good idea. Social media pages provide all the spa owners a good opportunity to promote their business. Many social media platforms are available on the internet, and you can create the most engaging content for your website on the same:
Update posts about your spa regularly on Facebook along with the pictures to seek people’s attention. You may update content by writing blogs for your Facebook posts or link the blogs on your website with this social media platform.
Instagram is all about pictures. Hence, why not share pictures with eye-catching captions on them? You can also post the deals, offers, and ongoing services on the story section of your Instagram for all your audiences.
Similar to Facebook and Instagram, Twitter, too, can be used to keep your clients updated. Post about the deals, discounts, offers, as well as services that you offer to your clients.
Apart from linking your spa website with social media pages, you can also link them with friendly URLs. Make sure to choose all the friendly URLs related to your nature of work while adding them to your spa website.
Get your spa listed on the online directories:
While searching for the best leads of a spa service, the visitors make use of online directors such as Google, Yelp, and My Business. If you have not added your spa website to an online directory, do it now. Listing your spa on the online directories is an integral part of SEO.
Seek reviews from customers:
Almost everybody reads reviews of a company before putting their hard-earned money and seeking their services. The same goes for your online spa business. It is necessary to add a section of reviews and testimonials on the website. Ask for reviews from all your clients. Positive reviews help in the proper marketing of your services.
Design a mobile app:
One of the most important things that make your spa stand out online is its accessibility on the mobile phone. Apart from making your website mobile-friendly, we also advise you to create a mobile app for your spa. Let the mobile-app be similar to your website. The app should include all the sought-after page listings such as first page, blogs, good content, gallery, reviews, etc.
Introduce online booking:
Gone are the days of walking into the salon and waiting for a vacant slot. Now that you are creating a website and a mobile app for your spa, it is mandatory to introduce online booking in both of them. Online booking makes it easy for all your existing and potential customers to reserve their slots.
Offline memberships are a popular concept. But have you heard about online memberships? If yes, it’s time to add the same to your spa website and mobile app. Memberships are similar to loyalty cards, however, more exclusive. They are cheaper and help to retain all your clients at large. Release online forms for membership along with online payment options. All your clients will feel valued, and they will keep coming back to seek your services.
Run an online contest:
You can run different contests on the platforms like Facebook and Instagram. Running online contests will help you earn more followers on social media, hence, better marketing for your spa. Include exciting giveaways in these contests like spa vouchers, discounts, and other offers.
The online presence of your spa will become stronger if you collaborate with the right people to advertise your spa business through them. Social media influencers are the right people to collaborate with. Get in touch with the top influencers in your city or country and request them to promote your spa business. You can also do paid partnerships with other brands and professionals.
Host virtual events:
Apart from collaborating with the social media influencers, you may host events on your website or social media platforms and connect with the audience at large. The trending culture of Zoom has made it possible to connect with hundreds of clients via a video-conference. Hosting virtual events is an excellent promotional strategy for your spa business.
Track and respond to the reviews:
Do not overlook the online reviews that your clients post after taking your services. If the review is positive, respond to it with a thank you note. Even if the review is negative, respond to it in a friendly tone. You may as well ask the reviewer to contact you directly for the rectification of the situation. Set up a Google alert for your spa’s name to monitor or track your reviews and ratings.
Create a spa email list:
It may be referred to as a bonus, but creating an email list is a good marketing idea for your spa business to help it stand out online. Create a landing page on your website capturing the user’s email address for a free trial or discount. Add an incentive for them to forward this discount to another friend. Update the list from time to time. Do not forget to add call-to-action while working on this idea.
Whether you are creating a spa website or a mobile app, debuting your spa on the online platforms can help your spa business take a big flight. Follow the above-listed guidelines and see your spa business standing out from others.